About the Project
After winning an Innovation Award from CES, STARcase decided to exhibit at CES 2022, and naturally, I was excited to design the booth.
The goal of the booth was to stand out, catching the eyes of passersby, and to educate viewers on what the STARcase can do.
I did this by using large, striking imagery on the back, main wall, and utilizing the inner side walls for small nuggets of information, highlighting different features of the STARcase and accompanied by related images. The dark aesthetic of the entire booth serves as an eye-catching contrast to the surrounding booths.
The isle side wall is a compact version of the booth proper, attracting attention in a high-trafficked area.
Booth Rendering
Booth Rendering
Before creating the wall banners, I made a couple of renderings as a plan and proof of concept. The banners were designed to keep that back table in mind while also allowing them to be used in a variety of scenarios in the future.
In addition to the wall and front table graphics, I also made the flyer below to be handed out at the event. It features the same information on the booth walls along with additional useful information.
About STARcase
STARcase is a phone case company located in Longview, TX. Its primary product is an LED smart battery case for the iPhone. The case links to the phone via an app, and it displays incoming phone notifications on its LED grid.
For more information about STARcase, please visit buySTARcase.com
