About the Project
In addition to owning a YouTube channel, The Santos Studios decided to launch a DIY clothing supply website called Streetcrafter. This would tie into their overall brand of helping upcoming entrepreneurs start their clothing businesses--a strong mission and theme of their channel, John Santos.
The Streetcrafter branding appeals to the streetwear crowd, using home crafting elements coupled with an urban theme, giving it a fresh aesthetic in the DIY market. The website needed to follow suit while utilizing Streetcrafter's bold red and black color scheme.
I designed the website in Shopify, in addition to preparing the product photos in Photoshop and drawing the icons in Illustrator.
